Products are successful when customers are satisfied. In today’s digital environment, user expectations are higher than ever before. Successful products focus strongly on user experience (UX) and seamlessly incorporate it into the overall development process.

What are the benefits of a UX-driven product?

Prioritizing user experience design within your company will lead to significant long-term benefits. Users come to a product with high expectations. They want a product that looks good and is highly usable. The exposure to top-tier products from Apple, Google, and Amazon has set the bar high for what exemplifies an easy to use product.

If your competitors are offering a superior experience, even loyal customers won’t hesitate to switch. When completing a task is easier than expected, the perceived value increases exponentially. The baseline price of entry is a product that is easy to use. There is little tolerance for being stuck on what to do next. A well-designed product not only meets but exceeds user expectations, resulting in higher user satisfaction, stronger customer loyalty, and greater business success. Your users and your business benefit from great UX. Check out the value of UX below.

User Value

Decrease Effort

Increase Flow

Complete Tasks

Unexpected Value

Feel Satisfied

Share with Others

Business Value

Decrease Costs

Increase ROI

Build Trust & Relationship

Increase New Business

Increase Existing Business

Become an Industry Leader

Foxgroove is a user experience design consultancy specializing in the creation of impactful and highly usable digital experiences. Contact us to learn more.

How does UX impact product success?

The value of good user experience in your digital product extends far beyond individual user satisfaction. Investing in UX provides benefit in ways that can’t always be immediately seen, but the long-term numbers speak for themselves. Let’s look at some of the tangible effects of investing in UX and what that means for your product.

30%

Say they would pay more for a product or service if it performed better than competitors.

Takeaway

Don’t compete for the lowest price. If your product is easier to use than your competitors, people will choose you.

65%

Say their expectations of app performance are increasing over time.

Takeaway

Modern, continuously improving user experience is necessary to stay competitive.

88%

Customers are unlikely to return after a bad user experience.

Takeaway

For the majority of users, you get one first impression. If you’re not immediately meeting or exceeding their needs, you’ve lost a customer.

13%

Who have a bad experience will tell 15 or more other people about it.

Takeaway

Bad news spreads fast and far. A particularly bad experience may not just cost one customer, but a network of others around them.

72%

Who have a good experience will tell 6 or more other people about it.

Takeaway

Good experiences can be an amazing marketing strategy. If your provide great UX, people won’t hesitate to recommend your product.

Sources: AppDynamics, AWS Research, Ruby Newell-Legner, Esteban Kolsky

Foxgroove has provided user experience design and product leadership for 100’s of successful products. Contact us to learn more.

How do I incorporate UX into my product development process?

The benefits of investing in user experience are clear, but how can you apply this to your product? The integration of UX-led thinking into your design and development process doesn’t need to be overwhelming.

  1. Start with Research: Understand your users’ needs, preferences, and pain points through research methods like user interviews, surveys, and usability testing. This will provide valuable insights into what works and what doesn’t, allowing you to make informed design decisions.
  2. Focus on the User: Prioritize making your product intuitive and easy to use. This means simplifying interfaces, streamlining navigation, and reducing friction in user tasks.
  3. Collaborate Across Teams: UX should have the responsibility of making design decisions, but should not do so in a vacuum. Collaboration between designers, developers, and other key product team members ensures the best ideas are considered.
  4. Iterate Continuously: UX design is not a one-and-done process. Regular testing and iteration are crucial for refining and improving the user experience. By setting up workflows between research, design, and development you create a feedback loop that provides the insights needed to refine and improve your product.

Foxgroove provides consultation on improving the integration of user experience design into the product development lifecycle. Contact us to learn more.

Summary

Product expectations are rising, and failing to improve means falling behind. Getting ahead of those expectations increases the relevance of you product in the marketplace. Today, users demand a great experience and will switch to competitors if they’re dissatisfied. Investing in user experience boosts both user and business value, creating a premium product that drives new business and justifies higher prices. Positive or negative, users will share their experience, so delivering exceptional UX is crucial.